Sand-X, based in Dubai, is the world’s fastest sand quad bike. To announce and promote the launch of Sand-X and its Middle East Tour 2008, we were asked to design media and public brochures that highlighted the vehicle. One of the vehicle’s main advantages over its competitors is its cool running motor. We designed the print materials with this advantage in mind and decided on a cool gray highlighted by fire elements within bold letterforms, letting the viewer feel the hot desert mixed with the USP of Sand-X: staying cool.

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