The young liberals of Switzerland, being the largest of all Swiss national youth partys, approached us for a redesign of their brand and visual unification of their subsections. Our solution offered a unique and clear distinction from the other parties. The Solution catered to the apathetic voter market of 18-30 year olds. Colour and recurring shapes such as frames and blocks helped create a visual language that was easy to use and understand by the party's subsections and ensured a visual unification. You can download the CI Standard Manual HERE.

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