INTERNATIONAL HUMAN-RIGHTS FORUM
IDENTITY, BRAND & PROMOTIONAL MATERIAL
We were responsible for the branding and visualization of the annual IHRF Concert, held in Lucerne, Switzerland. The forum, in association with Amnesty International, used child soldiers as the theme. We purposely visualized the depressing theme through colourful and cheerful children’s hand prints all over the promotion materials and festival grounds. This intrigued the viewer but allowed for reflection and thought about the grim topic and current state of the world. This technique helped integrate the audience into the experience and atmosphere.
