This internal investigation was about newspapers that are sold in newspaper boxes. We developed a solution that would inform the viewer from various distances: One sees the main headline from a far and can then, should they be intrigued by the title, decide to go closer and read the sub headline to the story, ultimately deciding to buy the paper to get further information on the topic. The redesigned solution guides the viewer through the paper with a clear and cohesive colour and letter system, making it suitable for colour blind readers as well.

01  02